+25% Quarterly Non-Branded Traffic Growth & +83% MoM CTR
On-page optimizations for top seasonal queries, improving rankings, traffic, and CTR for a pick-your-own farm in New Jersey.
What I achieved
- Quarterly Traffic Growth: +25% in non-branded clicks and +11% in impressions QoQ
- MoM Wins: Monthly traffic +52% and impressions +18% vs. previous month.
- YoY Growth: +19% non-branded traffic and +76% impressions compared to previous year.
- Ranking Improvements: priority keywords saw significant jumps to positions 1-3.
- CTR Gains: +13% QoQ and +83% MoM, showing higher engagement.
How I did it
- Published new Pick-Your-Own pages to target seasonal traffic.
- Optimized on-page SEO for top seasonal queries (titles, Hs, metas, internal linking).
- Strengthened GBP and local SEO visibility for key terms.
- Added updated CTAs and ticketing links across seasonal pages.
- Improved internal link architecture between Summer/Fall pages for topic relevance.
How my work supports them
- Keyword gains for all major farm attractions directly improve seasonal attendance visibility.
- GBP prominence ensures discovery for local searches (“near me” terms).
- On-page and internal linking work reinforced content authority across seasonal clusters.
- Higher CTR and conversions suggest stronger user intent alignment and SERP presence.